BENEFITS TO IAA MEMBERS

The initial membership benefits will be:

Credibility: Membership in what will become the association for the industry will convey recognition of a concern and leadership for the greater growth of the industry, recognition of its integral place in anti-counterfeiting and commitment to high standards of business practice and ethics.

Advocacy: The IAA will be an effective advocate for the value and benefits of authentication to a variety of key stakeholders in the public and private sectors. The IAA’s voice will be heard in the anti-counterfeiting policy and legislation debates occurring on a global basis.

Communications & Public Relations: Members will be featured on the Association’s web site and in other electronic and printed communications. The Association will educate and inform stakeholder groups in anti-counterfeiting through targeted public relations activities.

Marketing Tools: The IAA will publish papers on the reasons, uses and value of authentication.

Conferences: The IAA will work on behalf of its members to provide the best possible access and positioning to customers and other interested groups at industry events.

Above all, your membership will support the work of the IAA in promoting the understanding and use of authentication.