The IAA (International Authentication Association) today announced the appointment of Susanne Hasselmann as their new Director General

 

David Howard, Chair of IAA and Global Director, Product Protection, Johnson & Johnson said: ‘I am very pleased to announce the appointment of Susanne Hasselmann to the position of Director General of the IAA. Susanne brings immense industry experience and a unique background in brand protection to this role. The Board unanimously agreed that she would be able to grow IAA’s international role and enhance its voice within the global authenitication community’

 

Susanne has been working in a leadership capacity in the authentication industry for over 15 years. As Director for Business Development at De La Rue in the ‘90s she headed the Microsoft’s COA (Certificate of Authenticity) programme, one of the largest authentication programmes in the world. She co-founded Axess Technologies, a leading technical and strategic consultancy in brand protection and authentication. She has chaired the UK’s Anti-Counterfeiting Group’s (ACG) Brand Protection Group for many years and has contributed to numerous industry magazines, books and White Papers.

 

Susanne’s focus over the next six months will be to review the current IAA strategy and to develop a renewed focus for 2012 and beyond.